Audible Competitors: Top Rivals in the Audiobook Market

John Hawley

A cell phone sitting on top of a wooden table

Audible is a well-known provider of audiobooks, attracting customers with its extensive library and user-friendly features. However, some users might be looking for alternative services to match their reading habits or budget better. As the audiobook market continues to grow, various platforms offer different benefits that could appeal to audiobook enthusiasts.

Competitors to Audible are stepping up, offering unique services like book borrowing, competitive pricing, and diverse catalogues. Consumers now have the ability to choose from a myriad of audiobook services that cater to a range of needs and preferences. Whether it’s a service with a subscription model or pay-per-book, or one that integrates with local libraries, these platforms provide flexibility and choice to the modern reader.

According to Marketing91 (2025) and other industry reports, the global audiobook market is projected to grow at a CAGR of around 25–26% from 2025 to 2032, reaching over $56 billion by 2032 (sources: Marketing91, Coherent Market Insights).


📊 Comparison Table: Top Audible Alternatives (2025)

PlatformPricing ModelFree TrialUnique FeaturesBest For
Spotify AudiobooksIncluded with Premium or pay-per-titleYes (Premium trial)Combines music, podcasts, and audiobooks in one appUsers who already use Spotify
Apple BooksPay-per-titleNoDeep iOS integration, no subscription requirediPhone and Mac users
Google Play BooksPay-per-titleNoCross-platform access, no monthly feesAndroid users
ScribdSubscription ($11.99/mo)30 daysUnlimited audiobooks, ebooks, and magazinesHeavy readers
Audiobooks.comSubscription ($14.95/mo)30 days1 audiobook + 1 VIP title monthlyTraditional audiobook listeners
Libro.fmSubscription ($14.99/mo)30 daysSupports local bookstoresEthically minded consumers
Kobo AudiobooksSubscription ($12.99/mo)30 daysSyncs with Kobo eReadersKobo ecosystem users
ChirpPay-per-title (discounted)NoFrequent limited-time dealsBargain hunters
StorytelSubscription (varies by region)14 daysGlobal catalog, multilingualInternational users
Spotify + Findaway VoicesCreator platformN/AEnables authors to self-publish audiobooksIndependent authors

🔍 Key Insights

1. Streaming Integration Is the Future

Spotify’s entry into audiobooks has blurred the lines between music, podcasts, and books — offering seamless audio experiences in one app.

2. Subscription Fatigue Is Rising

Platforms like Chirp and Google Play Books succeed by offering pay-per-title models that avoid monthly fees, appealing to casual listeners.

3. Ethical and Local Alternatives Are Growing

Libro.fm’s partnership with local bookstores attracts users who want to support independent retailers rather than large corporations.

4. Global Expansion

Services like Storytel and Kobo are expanding aggressively into non-English markets, leveraging localized content and regional pricing.


🧠 Choosing the Right Platform

When deciding which audiobook service to use, consider:

  • Listening habits: Frequent vs. occasional listener
  • Budget: Subscription vs. pay-per-title
  • Device ecosystem: iOS, Android, or multi-platform
  • Ethics: Support for local or independent publishers

📈 Market Outlook

The audiobook market continues to thrive, driven by:

  • Rising smartphone and smart speaker usage
  • Multitasking-friendly audio consumption
  • AI-narrated content reducing production costs

According to Coherent Market Insights (2025), the global audiobook market is expected to grow from $10.88 billion in 2025 to over $56 billion by 2032, reflecting the ongoing shift toward on-demand digital audio experiences.


✅ Summary

Audible may dominate, but it’s no longer the only major player. Whether you prefer Spotify’s all-in-one app, Libro.fm’s local focus, or Scribd’s unlimited model, there’s an audiobook platform tailored to your listening style and budget.

Key Takeaways

  • Audible is a leader in audiobook services but alternatives now offer varied features.
  • Different platforms cater to user preferences, with services ranging from subscriptions to library borrowing.
  • The audiobook market’s expansion provides consumers with more choices to suit their individual needs.

Understanding Audible and Its Marketplace Position

Audible stands as a significant player in the audiobook industry offering a comprehensive service that caters to a diverse range of listeners. Its marketplace position is supported by a strong business model, a vast content library, and an engaging user experience.

Audible’s Business Model and Subscription Service

Audible operates as part of Amazon, providing a monthly membership that gives audiobook lovers access to a broad selection of titles. Members can choose from various subscription plans. Premium Plus is one such option where subscribers enjoy one credit per month to download any title. Additionally, subscription fees allow members to get discounts on extra purchases and stream certain audiobooks. This model keeps subscribers coming back as they build their personal audio libraries.

Audible’s Content Library and Exclusive Features

With over 500,000 titles, Audible’s library includes a wealth of genres to cater to all tastes. The service boasts exclusive content such as Audible Originals that members can stream or download. The integration with Kindle and Amazon Echo allows for a seamless transition between reading and listening, thereby enhancing the user’s engagement with the content.

The Audible User Experience

The user interface of Audible’s mobile app is crafted to ensure it is both intuitive and feature-rich. Listeners can customize their listening experiences with features like sleep timer and note-taking capabilities. From mobile devices, subscribers can easily navigate their library, personalize audio settings, or select new books to enjoy at their convenience.