After nearly a decade away, the Four Horsemen are galloping back into theaters for one of the most anticipated sequels in modern movie magic. Now You See Me: Now You Don’t, the official third entry in the slick illusionist-heist franchise, is set to debut on November 14, 2025, and fans can expect a fresh deck of tricks, familiar faces, and bold new directions.
🎬 Release Strategy & Streaming Plans
Now You See Me: Now You Don’t is set for a full theatrical release through Lionsgate. Following its cinema run, the film will premiere on Starz, and later make its way to Prime Video as part of Lionsgate’s extended streaming partnership with Amazon. This means the film will reach a broad audience across both premium cable and digital platforms, maximizing its exposure before home media releases.
🧙♂️ Cast: Returning Legends & New Faces
The original core team—Jesse Eisenberg (J. Daniel Atlas), Woody Harrelson (Merritt McKinney), Isla Fisher (Henley Reeves), and Dave Franco (Jack Wilder)—is officially back. Fans were thrilled to see Fisher rejoin after skipping the second film, especially given her harrowing near-accident during a water tank stunt in the first film. The franchise’s veterans Morgan Freeman (Thaddeus Bradley) and Mark Ruffalo (Dylan Rhodes) also return, cementing continuity and raising the stakes for what’s next.
Joining the team are several high-profile additions:
- Ariana Greenblatt, a rising star with action chops
- Justice Smith, likely bringing youthful energy and precision
- Dominic Sessa, fresh off his breakout debut
- Rosamund Pike, whose icy intelligence could signal a formidable antagonist—or mentor figure
These new cast members suggest an expansion of the magician universe, introducing a new generation of illusionists into the fold.
🎥 Production Details
Filming took place in mid-to-late 2024 across a globe-trotting array of locations: Budapest, Antwerp, and Abu Dhabi. These cities are expected to be woven directly into the narrative, providing visually stunning backdrops for elaborate illusions and heists. Principal photography wrapped in November 2024.
Returning to compose the score is Brian Tyler, whose high-energy compositions have been a key part of the franchise’s vibe. His return ensures tonal consistency while making room for new sonic experimentation.
🔍 Plot Details: A Jewel Heist With a Twist
Plot details remain largely under wraps, but teasers and interviews confirm that the Horsemen will team up with a new generation of illusionists to pull off a high-stakes jewel heist targeting a powerful crime syndicate. Expect more sleight-of-hand, double-crosses, and high-tech trickery.
A teaser released in April 2025 included glimpses of a major water tank stunt—likely a homage to Isla Fisher’s iconic (and nearly fatal) escape act in the first film. This nod to the franchise’s history signals that the movie will blend its roots with fresh set pieces and emotional weight.
🪄 Franchise Future: A Fourth Film Confirmed
Fans can rest assured this isn’t the end. Lionsgate confirmed a fourth film is already in development, with director Ruben Fleischer (Zombieland, Uncharted) set to return. The current sequel is expected to lay the groundwork for a broader cinematic universe, possibly spinning off characters or teams in future entries.
🔄 Catch Up Before the Premiere
Both Now You See Me (2013) and Now You See Me 2 (2016) are now streaming on Netflix (as of June 1, 2025), giving fans the perfect opportunity to revisit earlier schemes and prepare for the next chapter. Whether you’re a longtime fan or a curious newcomer, a rewatch will give valuable context and help catch every twist when the curtain rises on part three.
Now You See Me: Now You Don’t promises more than just smoke and mirrors—it’s shaping up to be a bold evolution of the franchise. With a powerhouse cast, global set pieces, and a plot that blurs the line between reality and illusion, the magic is far from over.
iTunes Movie Sales
Sales on iTunes movies provide an excellent opportunity for film enthusiasts to expand their digital library without overspending. Apple frequently updates the iTunes store with a range of deals that slashes prices on everything from recent blockbusters to timeless classics. These sales cater to a variety of preferences, ensuring that everyone can find something to enjoy at a reduced cost.
Consumers can take advantage of iTunes movie sales to purchase or rent films at a fraction of their regular price. Thrifty shoppers use price trackers and deal alerts to stay informed about the latest discounts on the iTunes platform. This strategy helps them snag top-quality digital content while managing their entertainment budgets effectively.
Here’s the latest news regarding iTunes movie sales and Apple’s film division:
“F1 The Movie” is a Major Box Office Hit for Apple:
- Apple’s “F1 The Movie,” starring Brad Pitt, has achieved a significant box office success, debuting with $55.6 million in North American theaters and $144 million globally over its opening weekend (June 29, 2025). This marks Apple’s biggest opening yet for a film.
- This performance far surpasses Apple Original Film’s previous theatrical releases like “Killers of the Flower Moon,” “Napoleon,” “Argylle,” and “Fly Me to the Moon,” and is on track to outperform the combined gross box office of all previous Apple films.
- The movie’s success is partly attributed to its immersive filmmaking, utilizing IMAX cameras inside the cockpit, with IMAX and large-format screens accounting for 55% of its ticket sales.
- While the film still needs to continue its strong performance to turn a profit given its over $200 million production budget, it’s seen as a significant win for Apple, demonstrating the prestige and brand elevation that a big theatrical release can bring.
Current Top Movies on iTunes (for purchase/rental):
- As of late June 2025, the #1 movie on iTunes is “Sinners.”
- Other top-selling and newly released movies on iTunes include titles like “Final Destination Bloodlines,” “Thunderbolts,” “The Last Rodeo,” “Ballerina: From the World of John Wick,” and “Death of a Unicorn.”
Apple’s Overall Strategy:
- While “F1 The Movie” is a theatrical success, Apple has generally focused on driving viewers to its streaming service, Apple TV+.
- Apple TV+ has seen significant subscriber growth, with an estimated 45.9 million viewers in 2025, and has recorded the highest subscriber increase among SVOD platforms in Q1 2025.
- Apple continues to invest heavily in original programming for Apple TV+, with over $10 billion invested annually, aiming to compete with other major streaming services.
It’s important to note that while “iTunes Movie Sales” still refers to individual movie purchases and rentals, Apple’s broader strategy for film and TV content is increasingly integrated with its Apple TV+ streaming service.
Key Takeaways
- iTunes movie sales offer significant discounts on a wide range of films.
- Price trackers help consumers find the best deals on iTunes.
- Sales events make digital movie collections more affordable on Apple’s platform.
iTunes Movie Sales Overview
iTunes movie sales offer weekly deals on various films where customers can find releases from wide-ranging genres at reduced prices. They include new titles, classics, and popular rentals.
Movie Release Trends
iTunes updates its library regularly with new movies. Customers often see new releases available for purchase on Fridays. Trends show blockbuster hits and indie films alike join the iTunes collection, giving a broad audience access to their preferred content. Notable recent additions include “12 Years a Slave” and “Anchorman: The Legend of Ron Burgundy.”
Promotional Sales Events
iTunes hosts different sales events, with specific movies offered at discounted rates. These sales often coincide with holidays or seasonal events. For instance, “Pineapple Express”, “This Is the End”, and “Dazed and Confused” could be featured during a summer promotion. Regular sales can help users expand their iTunes libraries economically.
Popular Rentals and Purchases
The platform highlights popular rentals and purchases, which can guide users to in-demand movies. iTunes frequently designates a $0.99 Movie Rental of the Week to encourage discovery and viewership. Movies like “Superbad”, “Now You See Me”, and “Superstar” often appear on the popular rental lists, giving a glimpse into user preferences and trends.
