Here’s the latest on “Judy,” the ambitious and unconventional upcoming film from Alejandro González Iñárritu, starring Tom Cruise:
🎬 What Is “Judy” About?
“Judy” is a brutal, wild, satirical action-comedy described by insiders as a sharp departure from both Iñárritu’s and Cruise’s previous work. The plot centers around the most powerful man in the world—played by Cruise—who causes a global catastrophe and then embarks on a manic journey to prove that he’s the savior of humanity. The premise plays like a mix of political satire, psychological breakdown, and high-stakes global thriller—blending dark comedy with action in ways rarely seen in mainstream cinema.
🗓️ Release Date
October 2, 2026
The film is set for a wide theatrical release in fall 2026, with distribution expected to be handled by a major studio (though the final distributor has not yet been publicly confirmed).
🎥 Production Status
As of June 2025, filming for Judy has officially wrapped after a 7-month shoot. Post-production is currently underway, with Iñárritu known for meticulous editing and bold visual experimentation, so we can likely expect a refined final cut sometime in mid-2026.
🌟 Cast
The ensemble is stacked with award-winning and eclectic talent:
- Tom Cruise – as the unnamed global power player (lead role)
- Sandra Hüller – recent Oscar nominee for Anatomy of a Fall
- Jesse Plemons – known for The Power of the Dog and Killers of the Flower Moon
- Riz Ahmed – Sound of Metal, Nightcrawler
- Sophie Wilde – breakout star of Talk to Me
- John Goodman, Michael Stuhlbarg, Emma D’Arcy, and Burn Gorman
The diverse cast hints at a globally scaled story—potentially involving politics, media, and international fallout.
🎭 Genre & Tone
Iñárritu describes Judy as a “brutal comedy”—an oxymoron that aligns with the director’s fascination with dark human truths and existential absurdity. Early industry buzz compares the film’s tone to a fusion of Dr. Strangelove, Don’t Look Up, and The Wolf of Wall Street, but with the signature philosophical and visual complexity that Iñárritu is known for (Birdman, The Revenant, Babel).
🎬 Why This Film Matters
This is a landmark shift for Tom Cruise, stepping away from the high-octane action roles that have defined his last two decades (Mission: Impossible, Top Gun: Maverick) into something more unhinged, satirical, and character-driven. It also marks Iñárritu’s return to Hollywood after Bardo, signaling a comeback to big-budget storytelling with mainstream appeal.
For Cruise, Judy could be a major awards contender—especially if it capitalizes on his rarely-seen dark comedic chops (last glimpsed in Tropic Thunder).
🧠 Writers Behind the Madness
The screenplay was co-written by:
- Alejandro G. Iñárritu
- Sabina Berman
- Alexander Dinelaris Jr. (Birdman)
- Nicolás Giacobone (Birdman)
This writing team previously earned acclaim (and an Oscar) for their work on Birdman, suggesting Judy may offer layered storytelling, meta-humor, and genre-blending flair.
📡 Early Reception & Expectations
Though no footage has been publicly released, behind-the-scenes buzz from industry insiders paints Judy as one of 2026’s most daring and controversial films. The collaboration between Cruise and Iñárritu alone is a cinematic event, and the high-concept satire seems poised to spark conversation—both critically and culturally.
Expect Judy to dominate the 2026 festival circuit, with potential premieres at Venice or Telluride.
Stay tuned for the first trailer, which is likely to arrive in early 2026. Until then, Judy remains one of the most unpredictable and exciting entries in the upcoming film calendar.
Best TV Commercials Of All Time
TV commercials have been entertaining us for decades. From funny skits to heartwarming stories, these short ads can stick in our memory for years. The most memorable TV commercials combine creativity, emotion, and clever marketing to make products stand out in a crowded marketplace.
Over time, certain commercials have risen above the rest to become cultural icons. Some make us laugh, others make us cry, but the best ones make us want to share them with friends and family. These mini-masterpieces often reflect the values and trends of their era while still feeling timeless.
1. Apple’s ‘1984’ Super Bowl Ad
Apple’s iconic 1984 commercial is often called the greatest TV ad ever made. It aired just once during Super Bowl XVIII on January 22, 1984.
The ad was created by the Chiat/Day agency and directed by Ridley Scott, who was already famous for films like Alien and Blade Runner. It starred athlete Anya Major as a hammer-throwing heroine and David Graham as the face on the big screen.
In the commercial, rows of gray people watch a giant screen where a Big Brother figure speaks. Suddenly, a woman in bright clothing runs in and hurls a hammer at the screen, shattering it. This bold image introduced the Apple Macintosh computer.
The ad directly referenced George Orwell’s novel “1984” and positioned Apple as fighting against conformity. IBM was the implied villain – the controlling force Apple would disrupt.
What many don’t know is that Apple’s board initially hated the commercial. They considered it too risky and almost didn’t air it. The ad cost $650,000 to make – a huge sum in 1984.
The impact was immediate and lasting. The next day, news programs replayed the ad for free, giving Apple millions in additional exposure. Macintosh sales took off.
Beyond selling computers, the ad changed Super Bowl advertising forever. Before “1984,” Super Bowl commercials weren’t major cultural events. After it aired, companies began creating special ads just for the game.
The “1984” ad showed that commercials could be artistic, meaningful, and worth talking about. It turned the Super Bowl into advertising’s biggest showcase, where companies debut their most creative work.
Apple’s commercial still influences ads today. Its cinematic quality, powerful symbolism, and emotional impact set a standard that advertisers have tried to match for forty years.
The ad’s message about fighting conformity and thinking differently became central to Apple’s brand identity. Even now, Apple positions its products as tools for creativity and individuality.
Technology limitations of the time made the ad’s production especially impressive. Without modern digital effects, the team had to build massive sets and coordinate hundreds of extras.
2. Budweiser’s Clydesdales
Budweiser’s Clydesdale horses have become one of the most recognizable symbols in advertising history. These majestic horses first appeared in Budweiser commercials in 1986 and have since captured the hearts of millions.
The Clydesdales are known for their heartwarming Super Bowl commercials that often tell emotional stories. Many viewers eagerly await these ads each year, considering them a highlight of the big game’s commercial breaks.
In 2024, after a decade-long absence, the famous horses returned to the Super Bowl spotlight. The commercial, titled “First Delivery,” followed the journey of a young Clydesdale who was told he was “too little” but ultimately saved the day.
These commercials often feature themes of determination, friendship, and American values. The iconic horses pull the traditional Budweiser wagon in most ads, creating a sense of nostalgia and tradition that resonates with viewers.
One of the most memorable Clydesdale commercials was the 9/11 tribute that showed the horses bowing in respect to the New York skyline. This powerful moment demonstrated how these commercial icons could respectfully address serious national events.
The filming of these commercials requires careful planning and training. The recent Super Bowl ad was filmed in California and showcased the horses overcoming obstacles to complete their delivery mission.
Fans have collected compilation videos of the most famous Budweiser Super Bowl commercials featuring the Clydesdales. These collections highlight how the ads have evolved while maintaining their emotional core over decades.
The horses themselves are carefully selected for their appearance and temperament. Each Clydesdale must meet specific requirements including height, color, and markings to represent the Budweiser brand.
Behind each commercial is extensive training and coordination. The horses work with skilled handlers who guide them through complex routines and movements that appear effortless on screen.
The enduring popularity of these commercials shows how effective animal ambassadors can be for a brand. The Clydesdales have helped Budweiser maintain a warm, family-friendly image despite being an alcohol company.
3. Coca-Cola’s ‘I’d Like to Buy the World a Coke’
The 1971 Coca-Cola commercial known as “Hilltop” became one of the most famous TV ads ever made. It featured a diverse group of young people standing on a hilltop in Italy, singing together about harmony and sharing Coca-Cola.
The commercial’s catchy song “I’d Like to Buy the World a Coke” quickly captured public attention. The simple message of unity resonated with viewers during a time of social division in America.
After it aired, Coca-Cola received over 100,000 letters from people who loved the commercial. That’s a huge response in a pre-internet era!
The song’s popularity grew beyond the commercial itself. Radio stations played it regularly, and many schools even taught children to sing it. The jingle later became a full pop song called “I’d Like to Teach the World to Sing” after removing the Coca-Cola references.
What made this ad special was how it connected a simple product to deeper human values. It wasn’t just selling soda – it was selling an idea of global friendship and understanding.
The original “Hilltop” commercial featured people from many countries, dressed in traditional clothing, holding bottles of Coke while singing together. This visual of unity left a lasting impression on viewers.
The ad’s impact continued for decades. Many people still remember it today, and it influenced countless commercials that followed. Its emotional approach to advertising became a template for brands wanting to connect with consumers on a deeper level.
In pop culture, the commercial gained renewed attention when it was featured in the finale of the TV show “Mad Men” in 2015. This introduced the iconic ad to a new generation of viewers.
Today, this Coca-Cola commercial is studied in marketing classes as a perfect example of emotional branding. It shows how advertising can transcend product features to create meaningful connections with audiences.
4. Wendy’s ‘Where’s the Beef?’
Wendy’s struck advertising gold in 1984 with their famous “Where’s the Beef?” commercial. The ad featured elderly actress Clara Peller examining a competitor’s burger and loudly asking the iconic question when noticing the tiny patty hidden inside a massive bun.
The simple catchphrase quickly became a cultural phenomenon. People across America began repeating “Where’s the beef?” in everyday conversations, turning a fast-food slogan into a way to question substance in any situation.
The commercial aired during the Super Bowl and helped Wendy’s stand out in the crowded fast-food market. The company cleverly positioned itself as offering more meat than competitors like McDonald’s and Burger King.
Clara Peller became an overnight celebrity in her 80s. Her raspy voice and no-nonsense delivery made the line memorable, proving that authentic characters often connect better with audiences than polished actors.
The campaign was so successful that Wendy’s created several follow-up commercials featuring Peller and her friends. These ads continued the theme of questioning competitors’ burger sizes while highlighting Wendy’s larger patties.
What made this campaign special was its simplicity. Three words captured the essence of Wendy’s message perfectly: our competitors don’t give you enough meat. The phrase was easy to remember and repeat.
The commercial first aired on January 10, 1984, but its impact lasted for years. Even political candidates adopted the phrase to question their opponents’ policies.
In 2024, Wendy’s celebrated the 40th anniversary of the iconic ad. They offered a free Dave’s Single with purchase through their app, showing how the slogan still resonates with customers four decades later.
The “Where’s the Beef?” campaign demonstrates how the right catchphrase at the right time can transcend advertising to become part of popular culture. It remains one of the most recognized commercial slogans in American advertising history.
5. Old Spice ‘The Man Your Man Could Smell Like’
The Old Spice commercial “The Man Your Man Could Smell Like” took the advertising world by storm when it aired during the 2010 Super Bowl. It featured former NFL player Isaiah Mustafa speaking directly to female viewers in a clever way.
The ad starts with Mustafa in a bathroom, then quickly transitions to him on a boat, and finally on a horse—all in one smooth take. This fast-paced style kept viewers glued to their screens.
What made this commercial special was its unique approach. Instead of talking to men, the ad targeted women who often buy hygiene products for the men in their lives. The message was simple: your man might not look like this, but he could at least smell like him.
The famous line “Look at your man, now back to me” became a cultural catchphrase. People quoted it at parties, in offices, and online forums. The ad was both funny and smart without trying too hard.
Created by the ad agency Wieden+Kennedy, the commercial helped revive the Old Spice brand. Before this, many saw Old Spice as an outdated product that grandpas used. The new campaign changed that image completely.
The commercial was a huge hit online too. It gained millions of views and sparked many parodies. Old Spice followed up with more ads featuring Mustafa, creating a successful campaign that lasted for years.
What’s impressive is how the ad managed to be funny without making fun of its audience. It played with masculinity in a way that appealed to both men and women, a hard balance to strike.
The commercial won an Emmy and several advertising awards. More importantly, it boosted sales and turned Old Spice into a relevant brand again.
Even today, people still remember the Old Spice Guy. The commercial’s impact on pop culture shows how great advertising can transcend its original purpose and become something people genuinely enjoy watching.
6. M&M’s ‘They Do Exist’
The M&M’s “They Do Exist” Christmas commercial has become a holiday tradition for many Americans. First airing in 1996, this short but memorable ad shows Red and Yellow M&M characters unexpectedly meeting Santa Claus in a living room.
The commercial captures a perfect moment of surprise. Santa is placing gifts under the tree when he encounters the talking M&M’s. Both Santa and Red exclaim “They do exist!” before promptly fainting from shock.
This simple yet hilarious interaction has made the commercial a Christmas staple for over 25 years. Many consider it one of the best holiday commercials ever made because of its clever concept and perfect timing.
The ad works because it plays on a fun idea – both Santa and the M&M’s are surprised to discover the other is real. This mutual disbelief creates a moment of comedy that resonates with both kids and adults.
Mars, Inc. recognized the commercial’s popularity and has continued to air it each holiday season with minimal changes. The company knows a good thing when they see it, and fans look forward to spotting the classic commercial each year.
The staying power of this ad is remarkable in the fast-changing world of advertising. While many commercials are forgotten quickly, this M&M’s spot has joined the ranks of true holiday classics.
In 2017, M&M’s created a sequel to the original commercial. The follow-up shows Yellow discovering Santa and Red still passed out on the floor, 21 years after their initial meeting. This clever callback delighted fans of the original.
The “They Do Exist” commercial remains one of the most memorable M&M’s advertisements ever created. Its simplicity, humor, and holiday spirit continue to charm viewers year after year.
For many people who grew up in the 90s, this commercial is as much a part of Christmas as decorating trees or drinking hot cocoa. It’s become a nostalgic touchpoint that signals the holiday season has truly arrived.
7. Always ‘#LikeAGirl’
The Always ‘#LikeAGirl’ commercial changed how people think about a common phrase. It first aired in 2014 and quickly became one of the most talked-about ads in recent years.
In the powerful commercial, adults and teens were asked to “run like a girl” or “throw like a girl.” They responded with weak, awkward movements. But when young girls were asked the same question, they ran and threw with full effort and confidence.
This stark contrast highlighted how the phrase “like a girl” becomes an insult as children grow older. The ad showed how this language can hurt girls’ self-esteem, especially during puberty when confidence often drops.
The commercial was part of Always’ campaign to turn the phrase into something positive. Instead of an insult, they wanted “like a girl” to mean doing something with strength and skill.
The ad made a big impact. It aired during the 2015 Super Bowl, reaching millions of viewers. People started talking about how language affects girls’ confidence and development.
Many viewers praised the commercial for tackling gender stereotypes in a straightforward way. It sparked conversations in homes, schools, and workplaces about the power of words.
The campaign didn’t just win public approval. It also earned awards in the advertising industry for its creative approach to a social issue.
Years later, the ‘#LikeAGirl’ commercial remains widely celebrated for breaking stereotypes and empowering women. It showed how a simple commercial could change perceptions and start important conversations.
What made this ad stand out was its authenticity. The reactions weren’t scripted, allowing viewers to see genuine realizations about how language shapes attitudes.
The commercial succeeded because it didn’t just sell a product. It challenged viewers to think differently and helped turn a negative phrase into a positive statement of strength.
8. Snickers ‘You’re Not You When You’re Hungry’
The Snickers “You’re Not You When You’re Hungry” campaign stands out as one of the most memorable advertising series in recent TV history. The simple concept connects with viewers on a basic level – hunger changes your personality.
These ads typically show celebrities or characters acting unlike themselves until they eat a Snickers bar. The transformation back to normal after eating is what makes the commercials both funny and effective.
Since starting this campaign, Snickers has created numerous versions featuring different celebrities and situations. Each commercial follows the same formula but with unique twists.
One popular commercial shows a football game where a player acts strangely until teammates give him a Snickers. Another features celebrities like Betty White and Willem Dafoe portraying hungry versions of regular people.
The campaign has been so successful that Snickers has compiled these commercials into collections that fans continue to watch online. Their YouTube channel even highlights this slogan as their main brand message.
What makes these ads work so well is their mix of humor and relatability. Everyone knows what it feels like to be irritable when hungry, making the exaggerated versions in the commercials especially funny.
The tagline “You’re Not You When You’re Hungry” has become part of everyday language. People often repeat it in real life when someone acts grumpy before lunch.
Many consider these Snickers commercials among the funniest advertisements ever made. They use comedy effectively without being mean-spirited.
The brand has maintained this campaign for years because it works. Their consistent message across different scenarios helps viewers instantly recognize a Snickers ad.
Each commercial ends with the satisfying moment when the person returns to normal after eating the candy bar. This creates a clear connection between the product and solving the problem of hunger-induced mood changes.
9. Nike’s ‘Just Do It’ with Colin Kaepernick
In 2018, Nike made a bold choice for their 30th anniversary “Just Do It” campaign by featuring Colin Kaepernick. The former NFL quarterback had become known for kneeling during the national anthem to protest racial injustice.
The commercial features Kaepernick’s voice saying, “Believe in something. Even if it means sacrificing everything.” This powerful message struck a chord with many viewers who watched the ad on YouTube.
Nike took a risk with this advertisement. Some consumers burned their Nike products in protest. Others praised the company for supporting Kaepernick’s stance on social issues.
The ad shows various athletes overcoming obstacles. It includes stars like Serena Williams and LeBron James. The message focuses on dreaming big despite challenges.
Kaepernick narrates throughout the two-minute commercial, encouraging viewers to push beyond what seems possible. His voice adds weight to scenes of everyday athletes and professionals achieving remarkable feats.
The campaign proved successful despite initial controversy. Nike’s stock value rose following the ad’s release. Many young consumers connected with the brand’s willingness to take a stand on social issues.
The commercial’s quality was recognized by the television industry when it won an Emmy Award for outstanding commercial. This victory showed that taking a risk could lead to both artistic and commercial success.
Nike planned the ad carefully, choosing to first air it during the NFL season opener between the Atlanta Falcons and Philadelphia Eagles. This timing maximized its impact and viewership.
The slogan “Dream Crazy” became associated with the campaign. It encouraged people to pursue ambitious goals, even when others might call those dreams unrealistic.
Years later, this commercial remains one of the most talked-about ads of the decade. It showed how advertising could join larger conversations about social justice while still promoting a brand effectively.
10. Google’s ‘Parisian Love’
Google surprised Super Bowl viewers in 2010 with a simple yet powerful commercial. Unlike flashy ads with celebrities or special effects, Google’s “Parisian Love” told a story using only search queries.
The ad follows someone searching for information about studying abroad in Paris. We watch as the searches change from “study abroad Paris France” to “cafes near Louvre” and then to “translation for you are very cute.”
The story unfolds naturally through these searches. We see the person fall in love, move to Paris, and eventually search for “how to assemble a crib.” The entire love story plays out through typed words and search results.
What made this commercial stand out was its simplicity. Google showed how their search engine connects to real human experiences. They didn’t need fancy visuals or famous faces.
The ad appeared during the third quarter of Super Bowl XLIV, marking Google’s first-ever Super Bowl commercial. The company typically avoided traditional advertising, making this appearance even more notable.
Viewers connected with the story because it felt authentic. Many people use Google searches during important life moments, making the commercial relatable to almost everyone watching.
The success of “Parisian Love” showed that effective advertising doesn’t need to be complicated. By focusing on emotional storytelling rather than product features, Google created a memorable moment.
Years after it aired, “Parisian Love” remains a favorite among advertising professionals and regular viewers alike. It demonstrated how brands can tell compelling stories using their actual product in a creative way.
The Role of Storytelling in TV Commercials
Storytelling transforms ordinary TV commercials into powerful brand messages that stick with viewers long after they’ve aired. Through carefully crafted narratives, ads can bypass logical defenses and connect directly with emotions.
Emotional Connection with Viewers
Storytelling in TV advertising has become essential for brands wanting to build deeper connections with their audience. Good commercial stories tap into universal emotions like joy, nostalgia, or inspiration.
When viewers feel something watching an ad, they’re more likely to remember it. The best commercials create characters or situations people recognize from their own lives.
Nike’s “Dream Crazy” featuring Colin Kaepernick didn’t just sell shoes – it told a story about standing up for beliefs. Similarly, Google’s “Parisian Love” showed a romance unfolding through search queries, making technology feel human and warm.
Studies show that emotional ads perform almost twice as well as rational ones. Viewers who feel moved by a commercial are 89% more likely to remember the brand behind it.
Impact on Brand Identity
Stories help define what makes a brand unique beyond just their products. Powerful storytelling ads develop personalities that consumers recognize instantly.
Apple doesn’t sell computers in their ads – they tell stories about creativity and innovation. Their “Think Different” campaign celebrated visionaries and rebels, positioning Apple as the brand for creative thinkers.
Consistent storytelling builds trust over time. When Coca-Cola shows people coming together and sharing happiness across decades, they reinforce their identity as a brand that brings joy.
TV commercials that tell stories rather than list features help brands:
- Stand out in crowded markets
- Create emotional loyalty beyond logic
- Define their values clearly
- Build memorable brand associations
Super Bowl commercials demonstrate this perfectly, with brands investing millions for 30-60 seconds of powerful storytelling that people actually look forward to watching.
Evolution of TV Commercials Through the Decades
TV commercials have changed dramatically since their beginnings in the 1940s. Ads have shifted from simple product announcements to complex storytelling, reflecting both new technologies and changing viewer expectations.
Technological Advancements
The first TV commercial aired in 1941 for Bulova watches – a simple 10-second spot with a voice-over and static image. By the 1950s, commercials became more dynamic but remained in black and white. The introduction of color TV in the 1960s revolutionized advertising by making products more appealing and memorable.
The 1980s brought cable TV, expanding audience reach and creating opportunities for targeted marketing. During the 1990s, CGI and special effects transformed what advertisers could create on screen.
Digital technology in the 2000s enabled new ways of delivering commercials, including interactive elements. Today, streaming platforms have disrupted traditional commercial breaks, leading to shorter ads and product placement within shows.
High-definition and later 4K resolution made visuals more striking, while smartphone integration created multi-screen experiences.
Changing Consumer Preferences
In the 1950s, commercials focused on practical product benefits with straightforward messaging. The 1960s and 70s saw a shift toward memorable characters and jingles as competition increased. Think of icons like Tony the Tiger and the Marlboro Man.
The 1980s embraced celebrity endorsements and aspirational messaging. By the 1990s, humor became a dominant approach, with many memorable commercials still referenced today.
The 2000s saw a move toward emotional storytelling rather than direct selling. Commercials became mini-movies with plots and character development.
Today’s viewers prefer authenticity and social responsibility. Brands now address social issues, sustainability, and inclusion. Shorter attention spans have also led to briefer, punchier ads designed for social media sharing.
Personalization has become expected, with viewers wanting relevant content rather than generic messaging.
Frequently Asked Questions
TV commercials captivate audiences through creativity, humor, and emotional storytelling. People often wonder which ads have made the biggest splash or set trends in advertising.
Which TV commercial is considered the greatest hit?
Apple’s ‘1984’ Super Bowl commercial is widely regarded as the greatest hit in TV advertising history. Directed by Ridley Scott, this ad introduced the Macintosh computer with a dystopian theme inspired by George Orwell’s novel.
The commercial aired only once during the 1984 Super Bowl, yet its impact was immediate and lasting. It showed a female athlete hurling a hammer at a screen displaying Big Brother, symbolizing Apple’s fight against conformity.
This groundbreaking ad changed how companies approach Super Bowl advertising, turning the game into as much of an advertising event as a sporting one.
What are some of the most humorous TV commercials?
Wendy’s “Where’s the Beef?” campaign from 1984 remains one of the funniest commercials ever made. The ad featured elderly women examining a competitor’s burger with a tiny patty, with one woman famously demanding, “Where’s the beef?”
Old Spice’s “The Man Your Man Could Smell Like” brought unexpected humor to body wash advertising. The quick cuts, absurd situations, and Isaiah Mustafa’s deadpan delivery made it instantly memorable.
Geico’s cavemen series and Budweiser’s “Whassup?” campaign also rank among the most humorous TV spots that transcended advertising to become cultural phenomena.
Can you name a few of the top-rated TV commercials from recent years?
Amazon’s 2018 “Alexa Loses Her Voice” commercial featuring celebrity substitutes for Alexa remains a recent favorite. The ad showed what might happen if celebrities like Gordon Ramsay and Cardi B replaced Alexa.
Nike’s “Dream Crazy” narrated by Colin Kaepernick struck an emotional chord with viewers in 2018. The powerful message about pursuing dreams regardless of obstacles resonated widely.
Apple’s “Shot on iPhone” campaigns have consistently impressed audiences by showcasing the stunning photography capabilities of their phones through real user photos.
Which Super Bowl commercials have left the biggest impact?
Coca-Cola’s “Hey Kid, Catch!” featuring “Mean” Joe Greene sharing a Coke with a young fan created an emotional moment that viewers still remember decades later.
Budweiser’s Clydesdales ads, especially the 9/11 tribute where the horses bow toward New York City, created powerful emotional connections with viewers. Their friendship stories with puppies also consistently rank among fan favorites.
Doritos’ “Crash the Super Bowl” contest winners often make big impacts, proving that sometimes user-generated content can be as effective as professionally produced commercials.
What trends are shaping the current TV commercials we see today?
Storytelling with authentic representation is becoming central to modern commercials. Brands are showcasing diverse people and real stories rather than idealized situations.
Integration with social media campaigns allows TV commercials to extend beyond the screen. Many ads now include hashtags or direct viewers to online content for continued engagement.
Purpose-driven messaging is growing, with brands taking stands on social issues. Companies increasingly align their advertising with causes their target audiences care about.
Which TV adverts have garnered the most views?
Coca-Cola’s “I’d Like to Buy the World a Coke” hillside ad became one of the most viewed commercials globally. The 1971 ad featuring diverse young people singing has been seen by hundreds of millions.
Apple’s “Get a Mac” campaign featuring Justin Long as a Mac and John Hodgman as a PC ran for years with dozens of variations, accumulating massive viewership.
Super Bowl commercials naturally receive enormous viewership due to the game’s massive audience. The 2021 Super Bowl ads collectively reached over 96 million viewers despite the pandemic affecting viewership.
